March 23, 2010: Pakistan Day holds great importance for all of us individually but for a company like KESC, it is highly significant. Our business ideology is to serve and give back to Karachi and its people in every possible way.
In an effort to reignite the former glory of Karachi, KESC joined hands with The Heritage Foundation, Karavan Pakistan and Hamara Karachi to commemorate our splendid History. The event was held under the umbrella of one of our CSR initiatives to “Restore Denso Hall” and other monumental sites in Karachi.
The programme included a welcome message by the Chairperson, The Heritage Foundation, Ms. Yasmin Lari. She highlighted the importance of our past and the significance of safeguarding our cultural heritage. She said that “These Heritage sites represent our ancestors and they can be showcased in order to revive our history. They are a loan to us from our forefathers and needs to be safeguarded under all circumstances.
On this occasion, Ex Naib Nazima, Ms. Nasreen Jalil said that, “socially responsible companies should come forward and contribute in this commendable cause so that people across the globe can remember Pakistan as it was known in its glorious days. The youth of our city needs to volunteer and participate more in other related events”.
KESC’s Chief Marketing and Communication Officer (CMCO), Mr. Ghufran Atta Khan said that “These monuments represents our history and are an asset to us which should be preserved and protected at all costs. These sites remind us of our ancestors and their contribution in making Pakistan”.
The ceremony included speeches from various urban planners and practicing architects of Pakistan who appreciated KESC for its socially responsible business practices.
The event included band performances by Woodland School and street theater showcasing the culture of “Kharadar” in particular as well as highlighting the issues faced by KESC which causes disruption in the power supply.
The ceremony also included a workshop on “Façade Cleaning” by Ms. Yasmin Lari. Various dignitaries, gracing the event, volunteered in the cleaning drive. The event also included an exhibition of photographs showcasing and representing the culture of Kharadar.
The event was a huge success and was hailed by all quarters representing the ceremony. KESC, in collaboration with The Heritage Foundation, endeavors to organize more events in order to showcase the significance of our cultural heritage.