E-Force School Programme-Grand Finale was organized on June 1, 2010 which concluded the first round of activities initiated on Energy Conservation. The programme was an elaborate affair on the importance and benefits of Energy Conservation. The main purpose of the event was to recognize and acknowledge all the participating schools and students who were committed to the cause.
An art exhibition/competition was arranged where KESC received 1,000 poster entries on the theme of Energy Conservation. The qualifying posters were screened and shortlisted by renowned panel of judges which included Ms. Yasmin Lari, Chairperson The Heritage Foundation, Ms. Samina Raees Khan, Executive Director Indus Valley School of Art and Architecture, Ms. Sadia Fazli, Head of Architecture Karachi University and Mr. Taimur Suri faculty member, Indus Valley School of Art and Architecture.
The programme commenced with an opening speech from Ms. Zehra Mehdi, General Manager CSR at KESC. She introduced the programme by saying that, “E-Force School Programme was one of its kind initiatives undertaken by KESC. This was an initial drive in which we sensitized 25,000 students representing various households and schools of Karachi. We expect to deliver similar campaigns through the youth platform so that we can change the general outlook of the residents of Karachi”.
Mr. Tabish Gauher CEO KESC and Mr. Ghufran Atta Khan, Chief Marketing and Communication Officer KESC were present on the occasion and express their thoughts about the cause. Mr. Gauher said that, “KESC is making efforts to become a customer-centric organization and to serve this purpose we organize interactive sessions and hold events to engage the general public. Energy Conservation is the only solution to curb the energy crisis that we are facing. Engaging kids and instigating a behavioral change will help us convey the message to the generations to come.”
Ms. Sadia Fazli expressed her views by saying that, “By looking at the enthusiasm level of children, I believe that KESC has accomplished its task and now it’s our duty as individuals to carry this torch forward.”
Ms. Yasmin Lari said that, “It is a pleasant surprise to see KESC involved in such endeavors and we hope that the company will continue to be a part of such social initiatives as this would play a vital role in days to come.”
Accolades were given to all the participating school and students. Kids from Grade 1-3 were given prizes for their respective ideas whereas students from Grade 4-6 were rewarded for their ideas as well as artistic endeavor.
KESC is planning to take this programme forward by initiating this drive amongst adolescents and teenagers in the months to come.
The event and the campaign were hailed by all quarters and would help us abridge the gap between KESC and the general public.
