Under the KESC corporate social responsibility umbrella incepted under new management we are putting together community-driven sustainable projects which will affect ordinary lives.
Being a utility provider, in the business of providing a basic necessity which affects and enhances an ordinary persons life, our foremost corporate responsibility is to provide uninterrupted 24/7 power. We are working relentlessly towards our operational goal, by creating umeed zones geographically divided all over Karachi, to achieve operational excellence in all aspects of customer services.
We would like to replicate the same model and create CSR oriented Umeed zones in the slums of Karachi, through intervention in sectors which have multiplier effect in enhancing the overall quality of life of an ordinary individual.
Our chosen areas of focus are health and environment related, primarily sanitation and water, as they are the root cause of all disease. We also believe that vocational training; especially computer literacy along with provision of basic education can bring about a measurable change in the lives of the youth and women. Other than that we will support the colonies in the health sector through provision of need based health camps and other health oriented intervention. The first community-focused project we will implement is at Ibrahim Hyderi (located next to the KTPS plant ) which has a population of approximately 150,000. The second community is Machar colony where we have already signed off children-based mobile health clinic project, which is one initiative around which we will vertically add on more projects, so that positive sustainable development can be achieved and the lives of future generations transformed.
